What each Analytics number counts

You will find it in the sidebar under Insights, as Analytics. Six tabs run across the top — Overview, Revenue, Clients, Scheduling, Funnel and Patterns — and one date-range selector above them governs every tab at once.

CalsoThe Analytics Overview tab

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How every number here is counted

Two rules explain most of the confusion. The first is that Calso uses two different clocks, and which one a metric uses changes what a date range means.

Two smaller groups sit outside that split. Cancellation Lead Time and the late-cancellation half of Repeat Offenders count on the day something was cancelled, and Missed Opportunities counts on the day a client came looking for a time.

The second rule is that only bookings that stuck are counted. Unless a panel is specifically about cancellations or no-shows, it includes bookings sitting at Confirmed or Completed and nothing else — pending requests, cancelled sessions and abandoned checkouts are all left out. If you need the underlying rows, the Bookings list is the place to check them one by one.

Every small green or red percentage beside a card is a comparison against the same number of days immediately before your range. Pick 30D and it compares against the 30 days before that. It is hidden when the change is zero. All money is shown in your workspace currency, set in Settings.

What each date-range button covers

The exact dates in use are printed at the right-hand end of the button row, so you can always confirm what you are looking at. Custom falls back to the last 30 days until you fill both boxes in.

The Overview cards

Completion Rate is the one that surprises people, because it is the only card of the four keyed to the session date rather than the booking date — and because a session only leaves the denominator once you actually mark it. Sessions still sitting at Confirmed count against you.

Revenue Trend below the cards plots the same money by day. Booking Mix is a count, not money: Single is bookings paid for one at a time, Package is bookings that drew on a package credit, and Group is confirmed places taken on group events.

Quick Insights is a short list of sentences that only appear when a threshold is crossed — a no-show rate above 10%, package credits expiring within 30 days, package holders who have not booked in 21 days, a booking-page conversion under 5%, more than ten requests for days you had nothing open, or revenue more than 20% up on the prior period. When none apply it reads No notable insights right now. The package-related lines are always measured from today, whatever range you picked.

If you collect tax, a Tax Collected card joins the bottom of this tab with Total Collected, Taxed Transactions and Top Jurisdictions, plus a View Full Tax Report link. Use that report, not this card, as your record at filing time.

The Revenue tab

Two of these deliberately ignore your date range. Client Lifetime Value counts every booking and every package a client has ever bought from you, which is what makes it a lifetime figure. 30-Day Forecast looks forward from today, and its subtitle tells you how many confirmed bookings sit behind it.

The Clients tab

Retention Curve shows the percentage of your clients who reached a first session, a second, a third and so on, up to twenty. It counts every session you have ever run, not just the range.

At-Risk Clients lists people holding an active package with credits left whose last session was more than 21 days ago and who have nothing booked ahead. The Days Since Booking column reads Never if they have not had a session yet. Expiring Credits (Next 30 Days) lists active packages with credits still on them expiring within 30 days, counted from today. Neither table moves when you change the date range.

Client Engagement Scores rates each client out of 100: roughly 40 points for how recently they were last in, 40 for how often they booked during the range, and a flat 20 for holding a package. New vs Returning Clients splits bookings by whether that person's very first booking with you also falls inside the range.

The Scheduling and Patterns tabs

Booking Heatmap shades a seven-day by twenty-four-hour grid by how many sessions start in each cell. Most Popular Slots ranks the top ten of those cells. Booking Lead Time buckets bookings by the gap between making the booking and the session itself: Same day, 1-2 days, 3-7 days, 1-2 weeks, 2-4 weeks, 4+ weeks.

Missed Opportunities is the one panel here that counts something other than bookings: it records a day a client opened on your booking page and found nothing bookable on it. Each line pairs a shortened weekday with the words "at any time" — Sat at any time — because the client picked a date and never got as far as choosing an hour, and the number of requests sits beside it. The eight busiest lines are shown, and until a client asks for a day you had nothing on, the panel reads No missed opportunities recorded.

It is deliberately quiet, so that a full panel means something. One request is recorded per date per visit, so a client tapping the same empty Saturday four times counts once. Days already past are ignored, and paging forward through empty months is not counted at all — moving through a calendar is browsing, not asking. Read it beside your weekly hours: a weekday that keeps coming back is the cheapest hour you can add.

On Patterns, No-Show Rate Over Time is no-shows as a share of sessions that came due each week, and the four breakdowns — No-Shows by Event Type, by Day, by Client Type and by Time — each show no-shows over that same total. Cancellation Patterns compares cancelled bookings against all bookings made in the range for each event type. Cancellation Lead Time buckets cancellations by how long before the session they arrived, from < 2 hours to 48+ hours. Repeat Offenders lists anyone with two or more incidents, counting a cancellation as late when it lands inside 24 hours of the start time.

The Funnel tab counts something different from everything above: visits to your booking page rather than bookings in your database. Its numbers are kept for 90 days, so All Time still shows you 90 days there. Read your booking funnel walks through what each of its seven steps means.